Unique Choice  |  Corporate Website
The Journey

It was a dream come true for the young professional at that time the Current CEO, Mr Zawfir Ziard  teaming up together with the Encouragement and Support of Group President, Waleed Al Kuhaimi and Chairman HRH Prince Abdul Aziz bin Sattam by initiating the new business venture with service at heart.   

The journey began back in November of 1994, with its principal office at Olaya Main Road in Riyadh. A bold move in those early days by the CEO, Mr Zawfir Ziard gained a strong foothold in the Saudi Outbound market and the driving forces in this process were his vision to predict the travel trends of the region.    

By the end of 1997, UNIQUE CHOICE had expanded on the international scene and recognized as a reputable and established overseas wholesale tour operator with the ability to concentrate on developing several potential destinations.  

Today, UNIQUE CHOICE has grown into a global travel network employing professionals throughout the region having started the journey as a one man Show.


The Journey
Our Mission
Our Vision
President's Message
CEO's Message
The Management
Business Associates
Measured Growth
Awards & Accolades






  Visit our other sites | www.ucaustralia.com  | www.buzzdubai.com  | www.buzzlanka.com  | www.uccruises.com |
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