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Together by joining hands with our partners will strive harder to meet the challenges ahead with a vision to succeed. 

UNIQUE CHOICE is synonymous with efficiency, creativity, reliability and top-quality programs and our tremendous collective purchasing power enables us to offer high-level services at optimum prices. 

Since its inception in 1994, UNIQUE CHOICE's solid financial stability and impeccable conduct and ethics in the industry have been recognized by thousands of suppliers and partners throughout the world.

We are well positioned and established to fill the perceived need to service the retail tour operators to develop their full market potential within their respective markets.  

We will continue to build a solid foundation to serve our partners with dedication based on the fundamentals governing service organizations ... “The customer comes first”

Zawfir Ziard
Chief Executive Officer

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Zawfir Ziard,
Chief Executive Officer of UNIQUE CHOICE, is a pioneer in both the retail and wholesale out-bound travel business and a well respected figure in the field of tourism.

With over 25 years of experience in the travel, tourism and marketing field, Ziard was recognised for having established one of the largest retail tour operations in Saudi Arabia and had served as the president of the ‘Visit USA Committee’ in Saudi Arabia. He talks about his company and more.
Excerpts from an interview: CLICK HERE>>



 

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